{"id":479100,"date":"2021-04-29T10:50:00","date_gmt":"2021-04-29T08:50:00","guid":{"rendered":"https:\/\/www.fagorprofessional.com\/blog\/?p=4791"},"modified":"2024-04-22T07:18:52","modified_gmt":"2024-04-22T07:18:52","slug":"attract-customers-to-your-restaurant-during-covid-19","status":"publish","type":"post","link":"https:\/\/www.fagorprofessional.com\/blog\/en\/attract-customers-to-your-restaurant-during-covid-19\/","title":{"rendered":"How to attract customers to your restaurant during COVID-19 and keep them coming back!"},"content":{"rendered":"

How to attract customers to your restaurant during COVID-19 and keep them coming back!<\/strong><\/p>\n

We\u2019re currently living in an extraordinary period that\u2019s forcing businesses in the hospitality industry to adapt to new situations on a daily basis. As well as having to adjust to different restrictions and conditions, there\u2019s the most significant challenge of all: how to attract diners to a restaurant during COVID-19.<\/p>\n

\u201cNext time I come back, I\u2019ll order that dish (because I\u2019ll definitely be back!)\u201d. \u201cWhat lovely staff!\u201d. To generate these kinds of thoughts in customers, you have to carry out a number of actions to attract their attention and pique their interest so that, as well as coming to the restaurant, they enjoy the experience, return and recommend it to their friends and family.<\/p>\n

If you\u2019re reading this blog post, no doubt you\u2019re already carrying out loyalty actions. Even so, we want to help you by offering a few more solutions so that everyone who eats at your restaurant (either in person or through a delivery) wants to come back.<\/p>\n

1.No nasty surprises! Always let your customers know how to find your restaurant.<\/strong>\u00a0Make sure you provide opening and closing times, weekly closing days, lunch and dinner service hours, reservation and takeaway\/delivery availability, etc. Any useful information so that customers always know how and when they can visit your restaurant is crucial. These days there are countless platforms where you can keep your customers informed, such as\u00a0Google My Business,\u00a0your website or your social media.<\/p>\n

2.Health and safety at your premises has become even more crucial.<\/strong>\u00a0If it was important before COVID-19, it\u2019s now more essential than ever. Show that you\u2019re committed to helping combat this virus and that you comply with all current regulations. Inform and inspire confidence in your customers!<\/p>\n

3.A menu for all!<\/a>\u00a0<\/strong>Nowadays you have to adapt to the new requirements of so many diners. Therefore, adapt your menu to cater for all types of diets (gluten-free, vegetarian, vegan, allergens, etc.) and show that you care about all your customers. For a potential customer, there\u2019s nothing like finding the perfect place where they can enjoy a meal adapted to their needs.<\/p>\n

4.Use social media!<\/strong>\u00a0You have the biggest advertising and marketing channel at your fingertips, take advantage of it! Keep your social networks up to date and show that you\u2019re engaged with your community. You can also respond to questions there and then, so don\u2019t leave comments and messages unanswered; make sure you show each of your potential customers that they\u2019re important to your business. There must have been a time when you\u2019ve seen a photo of a particularly delicious looking dish and you\u2019ve thought, next time I go out to eat, I\u2019m going to book this place to try it! Think like a customer and you can\u2019t go wrong.<\/p>\n

5.The rise of online ordering.<\/strong>\u00a0Even if the doors of your restaurant are open, there are still people who prefer to stay in and enjoy their meals at home. Take this opportunity to start a takeaway or delivery service and build customer loyalty that way. Remember, for it to work and for customers to be satisfied, you need a good delivery or collection service, as well as appealing and practical packaging (both for transporting and preserving the food).<\/p>\n

6.\u00a0<\/strong>The hook of promotions and special offers.<\/strong>\u00a0This is the icing on the cake to tempt diners. Promotions and special offers are the ace up your sleeve to promote your restaurant and attract new customers. Furthermore, with an effective geographically targeted advertising campaign, you can reach more people in your catchment area and entice them to your restaurant. Remember, you can take advantage and use a second hook to get them to come back (a small freebie, a second discount voucher, etc.).<\/p>\n

As we said at the start, you have to adapt to what every day throws at you, and success comes with experience. Even so, start by introducing these small changes and you\u2019ll soon be reaping the rewards.<\/p>\n","protected":false},"excerpt":{"rendered":"

How to attract customers to your restaurant during COVID-19 and keep them coming back! We\u2019re currently living in an extraordinary period that\u2019s forcing businesses in the hospitality industry to adapt to new situations on a daily basis. 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