Fagor Professional's first strategic sales congress

2026.02.03

Fagor Professional sales team during the sales congress

Last January 29th, the Fagor Professional Food Service sales team met at the GOe in San Sebastián for their first strategic sales congress.

During this new year Fagor Professional will pursue a more aggressive sales and communication strategy, pushing the group to be more aligned than ever.

The day was structured in:

• Welcome: Eduardo Calvo, Patxi Azpiazu, and José Dominguez welcomed everyone. They all emphasized the importance of building our own future rather than waiting for it to arrive. They then presented the core of the sales andcommunication strategy with enthusiasm and motivation, inviting the entire team to join forces

• First part of the strategy: Esteban Capdevila, Irantzu Vegas, Joseba Church, Iñaki Arruabarrena, and Oihana Elicegui presented Fagor Professional's strategy next steps and collaborations. They explained how Fagor Professional will soon be part of the world's best kitchens.

• Second part of the strategy: Oihana Elicegui, Irantzu Vegas, Uxue Alcorta, and Ana Mediavilla concluded the strategic portion, explaining how the strategy will be implemented, the challenges we will face, and how we will overcome them.

• Round table discussion: All the area managers joined in to discuss new paths for growth based on the presented strategy.

• Closing remarks: The director of the Basque Culinary Center, Joxe Mari Aizega, shared the center's projects and all the synergies and opportunities that exist between the BCC and Fagor Professional for mutual growth.

The team was curious, refreshed, and even after the intense day of presentations and work, they were excited about what lies ahead.

To conclude, it was clearly understood that the success lies in the teamwork and the professionalism that distinguishes Fagor Professional, and in each and every one of its professionals. 

“We are certain that the strength of our united team is the only engine that will allow us to conquer the market.”

Fagor will also have external strategic support, with partners joining this new project with great enthusiasm and ambition.

The Merkatu team (Teknei Group) and Imagen Límite will be two fundamental pillars of this new path for Fagor Professional.